From Idea to Impact: How Doug Anthony Turned a Lighting Side Hustle Into a 6-Figure Revenue Stream With G$D

When we first met Doug Anthony, he wasn’t looking for another course or some coaching modules to study in his spare time. In fact, he made it very clear, he had no spare time. Doug already owned two other businesses and knew what he needed: a done-for-you team that could bring his idea to life without adding more to his plate.

We sat down with Doug to talk about how he partnered with G$D to build his newest business from scratch — and how he’s already closing $25K–$30K clients with a system that runs like clockwork.

“I Needed a Team Who Could Just Do It For Me.”

Doug came to us after realizing the standard agency path wasn’t for him. He didn’t want to log into another course portal or try to duct-tape systems together himself. He needed experts to build a real business foundation — fast.

“I probably would’ve given up if I had to do it all myself,” Doug told us. “It would’ve taken years. But with G$D, I got a full agency system built on Go High Level, ads launched, and done-for-you client fulfillment. There’s no way I could’ve pulled this off solo.”

Quality Leads That Chase Him

Doug had experience running Facebook ads before, but the results he got with our team were on a different level. In fact, he had to pause his ads just to catch up with demand.

“I told Jamie to turn the ads off for a while,” Doug laughed. “We were getting so many high-quality leads, I couldn’t keep up with the calls. I’ve never seen this kind of success with ads before — and I’ve hired other ad teams.”

One of the biggest shifts? Switching from “Book a Call” to “Apply Now.” This small change created anticipation and filtered out tire-kickers — now Doug only talks to leads who are excited to hear from him and ready to move.

From Roofing to Recurring Revenue

Doug’s business model is simple and powerful. He helps home service pros add a lucrative new service to their existing business: permanent holiday lighting. He sells the materials, trains their team, and helps them grow it into a million-dollar revenue stream.

“My average client is worth $25K to $30K per year,” he explained. “And with G$D handling the backend, I can focus entirely on client results.”

With our help, Doug’s been able to build his offer, design his onboarding process, and create fulfillment systems that scale — all without having to become a tech expert.

“I Don’t Even Know What Jamie Does… I Just Know It Works.”

When we asked Doug what made working with us different from other teams, he didn’t give a technical answer — and that’s the point.

“I log into Meta and it looks like a foreign language,” he joked. “But I don’t have to know what Jamie’s doing behind the scenes — I just know it’s working. I’m not stressed. I’m not confused. I trust the team, and that’s what I needed.”

Even another ad team that Doug had previously worked with tried to copy our campaign. That’s when he knew he had the right crew on his side.

A Business That Fits His Life — Not the Other Way Around

Doug doesn’t attend weekly coaching calls. He hasn’t finished every training module. And yet, his business is thriving.

Why? Because we didn’t force him into a rigid system. We met him where he was and supported him his way — through Slack, strategy calls, and done-for-you fulfillment that works without hand-holding.

“I’m learning as I go,” Doug said. “But I’ve got a team behind me that I can trust with every part of this business — from the ads to the builds to the upsells. That’s what let me move forward with confidence.”

His Advice? “Jump In.”

Doug’s final advice to entrepreneurs thinking about launching or scaling with the G$D?

“Just do it. Don’t wait for the perfect plan or try to figure it all out first. You’ll learn along the way — and with this team, you won’t be alone. They genuinely care about your success. I’m proof of that.”

If you’re sitting on an idea, have a network, or just need the right team to help you scale, let’s talk. Doug didn’t just build a business — he built freedom. You can too.

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Author: Grace Lee

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