How Augustine Azevedo Scaled to $127K/Year By Niching Down and Eliminating Shiny Object Syndrome

After years of chasing different business models and struggling to scale, Augustine Azevedo finally cracked the code—by doing less. By focusing on one niche, streamlining his onboarding, and leveraging a powerful support system, he transformed his side hustle into a six-figure agency. This is his journey.

A Personal Experience That Led to a Business Breakthrough

Augustine’s story started in an unexpected place: his own battle with chronic pain.

For years, he suffered from excruciating sciatica nerve pain that nearly led him to give up on life. No medication worked—until he found a chiropractor using spinal decompression therapy. After one treatment, his pain levels dropped from a 15 to a 1. The procedure changed his life forever.

Years later, when he was looking for a way to make extra income alongside his career as a senior financial advisor, he thought back to that same chiropractor.

“I called him up and said, ‘I gave you $4K for treatment—now give me a shot at running your Facebook ads,’” Augustine recalled.

That was his first-ever marketing client, and it was the start of something big.

Breaking the Cycle of Shiny Object Syndrome

Like many new agency owners, Augustine fell into the shiny object trap.

“I was trying to do SaaS, AI bots, voice AI—everything. I was all over the place,” he admitted.

His business was inconsistent, bringing in around $3K a month—not enough to be anything more than a side hustle. Then, one day, he came across GSD through an ad and decided to go all in on a proven system.

“I was tired of the ups and downs. I needed to focus,” he said.

After joining GSD, he heard something that changed everything:

Pick one thing. Do it well. Build a system around it.

So he did. Instead of chasing different industries, he doubled down on chiropractors—the very industry that changed his life.

From Custom Work to a Scalable System

The next shift came when he stopped reinventing the wheel for every client.

“I used to spend hours onboarding each client, manually customizing everything. Then I realized—I need a system,” Augustine said.

He spent one focused week inside HighLevel, building a custom snapshot tailored to chiropractors.

Now, onboarding a new client takes just 10 minutes.

➡ All messaging is pre-written
➡ Automations are set up in custom values
➡ Ad creatives are templated and ready to go

“It used to be painful. Now, I just plug in a few details, and it’s done,” he said.

Hitting $127K/Year by Leveraging His Existing Clients

The biggest game-changer in Augustine’s journey wasn’t finding new leads—it was going back to the ones he already had.

“One day, I just texted my first chiropractor and asked if he knew anyone who needed my services,” he said.

That one text turned into a flood of referrals.

His first-ever client is still with him today—and just sent him another referral this morning.

“I had been overcomplicating things. The best leads were already in my phone,” he said.

Now, Augustine is at $127K/year, bringing in $1,500/month per client—and growing.

Confidence: The Key to Closing More Deals

A huge reason for Augustine’s success? He stopped second-guessing himself.

“The biggest difference between me now and me before GSD is confidence,” he said.

Instead of walking into sales calls wondering if he could deliver, he now knows he can—because he has the GSD team behind him.

“Knowing I have this group, these calls, and this community… that eliminated my fear. And when you’re confident, you close deals,” he said.

When a potential client asked him about guarantees, he had the perfect response:

“There are only two guarantees in life: death and taxes. But I know what I do works—let’s get started.”

The chiropractor signed on immediately.

What’s Next? A $50K/Month Agency

With his systems dialed in and referrals coming in consistently, Augustine has set his sights on a $50K/month agency—and he’s not stopping until he gets there.

His biggest lesson?

“Stop overcomplicating things. Find what works, focus, and execute. That’s how you scale.”

If you’re an agency owner who feels stuck, Augustine’s story is proof that you don’t need more ‘new’ things—you need a better system.

If you’re ready to build a real, scalable agency, the G$D might be your next best move… Book a call with the team now!
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