Banner Ad Design Recommendations

Well in our time, we’ve worked on over 50,000 banners, so we like to share as much knowledge with advertisers, publishers and anyone in general who would be running a banner ad campaign. First and foremost, we believe in great looking creative. Design influences decision making habits so we love to influence clicks by design. Next up: we want results. Results are decided by the goal of the campaign you are running.

For example, if you are looking to expand your brand awareness to a larger audience that is not already familiar with your company, then you may want to consider a general Display campaign based on a designated market area.  If the goal is to target your lost customers that have visited your website but did not convert (keep in mind these are probably your HOTTEST prospects), then you would be running a Remarketing campaign.

There are many ways to run a campaign online, if you have any questions just send us note via our online contact form and we can reply to help you out.  We are very experienced with design and running campaigns so we are here to help.

Here are some critical points for a great banner ad design:

1. Clear and concise headline
2. Proper grammar and spelling (yes, sounds obvious, but it matters more than most people realize)
3. Attractive color scheme
4. Call to action in the shape of a button (Click here, Learn more, Free trial)
5. Nice clear images (if you are using images)
6. Animation attracts more attention so we recommend Flash, Animated GIF banners, HTML5 or some sort of Rich Media
7. Keywords of what it is you’re offering (Cure Foot Fungus Today!)
8. Sense of urgency (only if relative to your offer)

These are some of the best practices we follow as it relates to messages. Share this post if you found it helpful, we love shares.

Happy banner advertising!

Author: Rahul Alim

Custom Creatives was established to serve as your full-service one-stop Digital Marketing Company, offering graphic design, web design and web development agency, catering to businesses of all sizes. Custom Creatives has designed and deployed over 100,000 banner ads, as well as thousands of websites and landing pages and print collateral for small businesses and large international corporations. Providing exceptional quality services and products with a high return on investment is at the heart of everything we do.