For years, Joanna Sherrow built a thriving business specializing in website and brand design. But as she worked with clients, she realized a major gap—beautiful digital assets weren’t enough if the backend systems weren’t set up to drive revenue. That’s when she pivoted, integrating AI and SaaS solutions to create high-value, fully automated business systems. Today, she’s closing bigger deals, retaining clients longer, and positioning herself as a leader in the space. Here’s how she did it.
Joanna started her agency, Empowersoft, in 2020 under the name Savvy Chic Design, focusing primarily on branding and website development. She helped businesses create a strong online presence, but something kept happening—clients would cancel their services because their websites weren’t delivering measurable ROI.
“I realized that the problem wasn’t the websites or branding we built—it was what happened after,” Joanna explained. “Clients weren’t capturing leads, following up properly, or tracking their conversions. They’d assume the website wasn’t working, but in reality, they lacked the systems to make it work for them.”
That realization set her on a new path. She started exploring automation, AI, and SaaS, looking for ways to bridge the gap between creative assets and revenue-generating systems.
In late 2023, Joanna made a bold move—she transitioned her agency into a full-service SaaS and automation business. She rebranded as Empowersoft and started focusing on custom software builds, AI-powered voice solutions, and automation tools tailored to industries like dental offices and service-based businesses.
“I geeked out on the backend of business systems,” she said. “I wasn’t just building websites anymore—I was building entire client acquisition and retention systems for businesses.”
At first, it was overwhelming. Learning Go High Level, AI integrations, webhooks, and automation was a massive undertaking. But she knew that if she could master these skills, she could charge premium prices and build long-term relationships with clients.
That’s when Joanna found GSD and GHL Mastery. She had already spent money on coaching programs before, but they lacked hands-on support.
“I had spent $6,000 on a program where I just watched a video and then had one call a week to talk about that video,” she said. “I needed real coaching, real strategy, and a team that could help me execute.”
With GSD, everything changed. She had live daily coaching calls, access to top-tier experts, and hands-on help when she needed it.
“I’m on the calls every day. Whether it’s sales, marketing, automation, or AI—I know I can show up, ask a question, and get an answer that same day,” Joanna shared. “It’s like having a board of directors for my business.”
With newfound confidence and support, Joanna closed her first high-ticket SaaS deal and never looked back.
“My revenue is completely different now,” she said. “I used to rely on small design projects, constantly chasing new clients. Now, I have retainer clients paying for AI and automation services—and I know exactly how to scale this.”
Her custom software builds now sell for $5,000 to $10,000+, and she’s on track to hit her goal of $50K to $100K per month in revenue.
“This is what I love about GSD and GHL Mastery—it’s not just a course. It’s a business growth system that works.”
Joanna’s biggest transformation hasn’t just been in revenue—it’s been in mindset.
“I used to second-guess myself. I’d hold back on pricing, hesitate to pitch bigger deals, and feel like I had to figure everything out alone,” she said. “Now, I walk into every client meeting knowing I have the team, the knowledge, and the systems to deliver massive value.”
Her advice for anyone hesitant to take the next step?
“Stop waiting. The perfect time doesn’t exist. If you know you need help, invest in yourself and do the work. That’s the only way you’ll ever reach the level you want.”
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