Challenges from this customer’s website included:
Poor user experience.
Excessively slow load times.
Incoherent page copy.
Lack of focus in keywords.
The website was a problem early on. We were able to clean up the user experience and the web code so that the site now provides a smooth, quick and pleasant journey for site visitors.We also refocused their keyword portfolio, and following that, we were able to update meta data, page copy, and the overall link strategy to provide consistent improvements in rankings and visits from targeted customers. Recently, we also added a long-term PPC campaign to the mix, which has provided additional traffic and conversions. Our strategic timing of off-site content (including press releases and industry article submissions) allowed them to reach customers very quickly after moving to a new physical location nearly thirty miles away. The company’s success this year has enabled them to open a second store next month in Beverly Hills.