Challenges from this customer’s website included:
Inconsistent branding across various websites.
Lack of localized focus in marketing efforts.
Highly competitive industry in their area.
We were able to clean up citations across general business directories as well as health industry related sites and listings. We focused on local directories and industry-relevant citations. We did plenty of work to reclaim and verify their Google+ page, including having duplicate Google+ pages removed, which helped improve Google maps visibility and has driven in several new patients.
We have produced lots of new content both on their site and off the site. We have focused on specific services that this practice offers, in their specific area in Los Angeles, and we boosted visibility of calls to action on the site.
User engagement has improved, and the site has produced more consultations and appointments than in the past. This dental practice now ranks above competitors on page 1 of Google search results for a multitude of relevant, non-branded key phrases in both general dentistry and cosmetic dentistry.
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