Challenges from this customer’s website included:
A bad external link portfolio.
Poor website structure.
Messy interlinking between pages.
The overall structure of the website was confusing and lots of content was duplicated. We straightened out their interlinking, got rid of duplicate content, and completely reorganized their site structure. We initiated a blog on their site as well to add content on a regular basis.We disavowed links from toxic sites and bad link neighborhoods, and have focused on industry-relevant citations. They have booked more appointments this year than ever in the company’s history.