Case Study: The Party Equipment Rental Company

In 13 Months:

Organic traffic increase: 68.94%
Conversions from organic traffic in last month: 161
Conversions include web form submissions and contact info lookups

Case Study: The Party Equipment Rental Company

The Challenge

Challenges from this customer’s website included:

Slow load times.
Duplicate content.
Excessive blank pages.
No existing local SEO efforts.

What Happened?

This company’s previous company did not provide any local focus at all. We were able to align their name, address and phone number across multiple business listings for consistency and verified their Google+ Local page. We added Schema.org microformatting code to provide additional clarity to search engines.

We also sped up the site with cleaner code, provided content for blank pages, got rid of duplicate content and have been providing content both on the site and off the site for relevant links.

We’ve reached out to indirectly-related industry sites for backlinks, increasing the quantity of visitors to their site and the revenue they bring in each quarter.