Average profit (not revenue but profit) is $1,500 per month forever. Meaning they take care of their patients until their last breath. They couldn’t tell the lifetime value because no one has passed yet. Hugely profitable per each lead conversion. There’s high competition, low search volume and massive profits.
We had a lot to build starting out. Actually there was nothing but a yellow pages website that was a template from what seemed to be the 70’s before websites existed, but since it’s not the 70’s and anyone that breathes air searches on their phone or another device.
We put the strategy in play: Lead converting website, write the copy for the whole site to attract the clients from the areas we want, video content, blogs and articles, whatever it took and takes to get clients. And boy has it worked, so well we had a 40% increase in business. We are on page 1 organically and on the local maps for several competitive phrases and in the #1 position on both the maps results and the organic results which is the highest click listings on Google.
Before we started working on this campaign, the client was working with multiple companies and freelancers that were disconnected, often times not on the same page. When we came in we took over to quarterback and implement the strategy for Content Marketing, SEO, ReTargeting Ads and Pay Per Click (AdWords). We implemented clear goals, reporting, key performance indicators, call tracking and reviews to ensure we brought in major profits to the company to compete against larger Rehab Centers that could outspend us. Each account is varies in size and service but all are very high ticket.