We recently sat down with one of our ads clients, Justin Ethington, owner of Trend Candy, to discuss his experience working with our agency on his Facebook ads. Justin’s business, which provides survey services and content marketing for B2B companies, saw remarkable growth in qualified booked sales calls. This success story highlights the power of targeted Facebook advertising and the importance of patience and testing in digital marketing.
Justin faced a unique challenge in reaching his target audience – content marketers and directors in multi-million dollar businesses. Prior to working with us, Justin relied primarily on cold outreach via email and LinkedIn. However, these channels were becoming less effective due to various restrictions and crackdowns. Justin knew there was an untapped market of B2B marketers who needed his services but weren’t being reached through traditional methods.
Our approach to solving this challenge involved our rapid-fire testing process and optimization.
This included:
Justin said, “What kept me rocking is the fact that you are masters of your craft. […] I didn’t understand the mentality that you have to have, which is constantly testing, constantly changing, constantly trying new things.”
The partnership between Trend Candy and Custom Creatives yielded impressive results. Justin reported, “I credit them to a literal doubling of my call volume in the last however many, I think it’s been actually about a year.”
Justin emphasized the importance of patience and perspective in the process…
“You’ve got to have the perspective to say that everything that’s big today at one point started off small. […] So you have to be patient with the small things.”
Justin’s experience highlights the value of working with experts in digital advertising. He noted, “I have learned a ton […] Never discount the fact that there are other ideas that you’re certain are locked in someone else’s head, just by talking to them, they can get into your head, and that can infect your business and really make it take off.”
If you’re looking to expand your reach and generate more qualified leads for your business, consider partnering with Custom Creatives for your Facebook advertising campaigns. Our expertise in targeting niche B2B audiences and commitment to continuous optimization can help your business achieve similar success.
to discuss how we can help grow your business through targeted Facebook advertising.
Watch the full interview here:
for additional insights and tips on successful B2B advertising.
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