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WordPress – The Most Widely Used Content Management System on the Internet.
WordPress has been around since May 2003 as a free and open source blogging platform, but today many businesses use the platform for their website. When it initially launched, it was primarily used as blogging software and widely considered best in its category.WordPress has also rapidly grown as the leader in open source for building customized and template websites. It comes fully equipped with a Content Management System that makes it easy to update your own site without any IT people or programmers.
According to Wikipedia.com:
- WordPress is currently the most popular blogging system in use on the web.
- As of December 2011, version 3.0 had been downloaded over 65 million times.
WordPress is a great choice for small business websites because it is highly scalable to grow the website, add content, optimize for search engines, quick to manage, thousands of available plugins (photo gallery, Facebook/twitter feeds, email sign up, CRM, and more). WordPress has created a huge developer community that contributes to help grow the widespread use and popularity of WordPress. There are currently over 22,000 plugins that are ready to be either installed with the click of a button or can be customized by an experienced WordPress developer.
Who Uses WordPress?
10 Key reasons why a small business owner should select WordPress open source/CMS as the platform for their website or website redesign:
1. Easy to Use
WordPress has an intuitive interface and is very easy to use. You don’t have to be technical genius to able to work on WordPress, in fact you don’t have to know anything other than being able to type in a word document and attach an image. Adding new pages, posts, images, and other great features on a regular basis can be done in no time. Because the technology is so simple, time spent on formatting is greatly reduced.
WordPress is browser-based. You don’t need to have backup of the code of website on your system to work. You can login from any computer, enter your user name and password and can manage your entire website.
3. No Software Required
WordPress is a self-sufficient system and does not require any editing software such as Adobe Contribute or Dreamweaver. You can create a new page or blog post, format text, upload images (and edit them), upload documents, video files, image galleries, and more all without the need for additional software.
4. Search Engines Love It!
The code behind WordPress is very clean, simple and well-written, making it easy for search engines to read and index a website’s content. In addition, each page, post, and image you add can have its own meta tag keywords, description, and title, and be optimized for specific keywords, allowing for very precise search engine optimization
. You can also use other tags to further enhance your search engine optimization efforts.
5. Own Administrator
No more waiting for an IT professional to make updates to your site. With WordPress, you have control of nearly every aspect of your site and can quickly update any section of it yourself.Beyond editing content, WordPress offers a backend administrator interface that’s visually intuitive to navigate and very effective. If you still have trouble, hire a developer until you are comfortable.
6. Fully Customizable
WordPress acts as the backbone for your website. The look and feel of the site can be fully customized so your business nameand branding can shine through on your site and provide a unique experience to your site visitors.
7. Built-in Blog
Since WordPress was originally created as a blogging platform, blogging capabilities are built-in and simple to integrate. Setting up RSS/email subscriptions to your blog, commenting capabilities, and automatically adding the most recent blog posts to other pages of the site are also easy to set-up, and help to extend your company’s reach and make your site more dynamic and interactive. You can add a blog within your site or create a separate blog site.
8. Added Plugins
Want to add a rating card, forums, an event calendar, video gallery, Twitter Feed, Facebook Fan Box, and more to your site? WordPress makes this possible with plugins developed by professionals across the globe, most of which are free or very reasonably priced and easily available online. Even better, these plugins are really easy to embed within your site.
9. Scalable Site
WordPress sites are very mountable. You can add hundreds or thousands of pages or blog posts on your site and the performance of the site will not be compromised anyhow. It is very easy to add and manage new pages or posts, you add on your site.
10. Multiple Users
As an administrator of a WordPress site, you can set-up multiple users for the website and assign access levels and capabilities to each user.
As always, if you have any questions or comments, please ping us!