Video Stats You Can’t Ignore Any Longer


INFOGRAPHIC: Video Stats You Can’t Ignore Any Longer


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Video Marketing

Video will account for 79% of global internet traffic by 2020

Why add Video to Your Marketing Campaign?

  • You can see a 157% increase in organic traffic by including videos on your site.
  • Videos on retail sites kept visitors an average of 2 minutes longer, converted 30% more and increased the average ticket sale by 13%.
  • 59% of company decision makers would rather watch a video than read an article or blog post.
  • 1 in 4 consumers actually lose interest in a company if it doesn’t have video.
  • An optimized video increases the chance of your brand being on the front page of a Google search engine result by 53 times!
  • 85% of customers are more likely to make a purchase after watching a product video.
  • Adding a video to marketing emails can boost click-through rates by 200-300%.
  • 1200% more shares – According to Brightcove, social video generates 100% more shares than text or images combined.
  • YouTube: More than 5 billion video views are watched each day
  • Facebook: Around 500 million people watch Facebook videos every day

So What Makes a Good Video?

  • Videos up to 2 minutes long get the most engagement.
  • Around 90% of videos are watched on mobile phones, so the brands should make sure they use a mobile-first approach
  • Ideal aspect ratio should be 16:9
  • Optimize captions and comments with hashtags
  • Adding one hashtag in the caption results in 12% more engagement

Ideal length of a video on YouTube is less than 5 min. If you are planning to increase the length, the content in the video should be highly engaging.

Best place for a call to action (CTA) on a YouTube video is the 30 second mark.

Facebook users like use funny videos, DIY tips, unboxing videos, product promotions and heartwarming cause videos.

85% of videos are played without sound on Facebook. Create videos in which the audio is a peripheral, not a core feature. Use subtitles and overprints.


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