Content is Still King.

Content is the single most critical part of any website and provides an increased web presence as well as better connections with your audience. The world of digital marketing is becoming more and more a battleground over who can provide the most relevant information to their consumers. So what does having high quality content actually do for you?

1. Increased Search Engine Rankings

Content creation is ranked as the single most effective SEO (Search Engine Optimization) technique.

That means that the creation of content for your website should always be the #1 priority when trying to be found in search engines like Google, Bing, Yahoo and other engines you like.

Having a simple blog gives websites 434% more indexed pages and 97% more indexed links. Having more pages and links search engine indexes will increase your chance of being found when people are searching for the services you provide and give you a competitive advantage over your competitors.

2. Connect You With Your Audience

Maintaining a blog on your website with up to date information on new products, services, or interesting facts can help people get a feel for your company or organization.

61% of consumers say they feel better about a company that delivers custom content and they would be more likely to buy from them as a result. Periodic content creation satisfies this consumer hunger for information and can improve the standing of your business in their eyes.

Because such a simple thing as providing custom content can make such a large impact on your ability to be found and connect with your audience, it is recommended that all business owners take advantage of the opportunity and use it to grow their business.

It’s time to start writing great content online!

Here is a summary of stats to help understand why Custom + Quality Content = King!

• Increase search engine rankings
  • Blogs give websites 434% more indexed pages. (Content+)
  • Blogs give websites 97% more indexed links. (Content+)
  • Content creation is ranked as the single most effective SEO technique (Marketing Sherpa 2013)
• Connect you with your audience
  • 61% of consumers say they feel better about, and are more likely to buy from, a company that delivers custom content. (Custom Content Council)
  • Interesting content is one of the top 3 reasons people connect with brands on social media. (Content+)
  • 60% of consumers feel more positive about a company after reading custom content on its site. (Content+)

So why wait? Get writing today.

Need some help? Contact Custom Creatives about content and other search engine optimization services (including a free website evaluation).

Author: Rahul Alim

Custom Creatives was established to serve as your full-service one-stop Digital Marketing Company, offering graphic design, web design and web development agency, catering to businesses of all sizes. Custom Creatives has designed and deployed over 100,000 banner ads, as well as thousands of websites and landing pages and print collateral for small businesses and large international corporations. Providing exceptional quality services and products with a high return on investment is at the heart of everything we do.