Content is the single most critical part of any website and provides an increased web presence as well as better connections with your audience. The world of digital marketing is becoming more and more a battleground over who can provide the most relevant information to their consumers. So what does having high quality content actually do for you?
Content creation is ranked as the single most effective SEO (Search Engine Optimization) technique.
That means that the creation of content for your website should always be the #1 priority when trying to be found in search engines like Google, Bing, Yahoo and other engines you like.
Having a simple blog gives websites 434% more indexed pages and 97% more indexed links. Having more pages and links search engine indexes will increase your chance of being found when people are searching for the services you provide and give you a competitive advantage over your competitors.
Maintaining a blog on your website with up to date information on new products, services, or interesting facts can help people get a feel for your company or organization.
61% of consumers say they feel better about a company that delivers custom content and they would be more likely to buy from them as a result. Periodic content creation satisfies this consumer hunger for information and can improve the standing of your business in their eyes.
Because such a simple thing as providing custom content can make such a large impact on your ability to be found and connect with your audience, it is recommended that all business owners take advantage of the opportunity and use it to grow their business.
It’s time to start writing great content online!
Here is a summary of stats to help understand why Custom + Quality Content = King!
Need some help? Contact Custom Creatives about content and other search engine optimization services (including a free website evaluation).