This dance class had grown almost entirely organically. They had great teachers and great word of mouth but had never been able to crack the code for online leads. They reached out to us after speaking to one of our past clients to see how we could help the.
For this campaign we knew right away we would have to test various forms of content, ad types and placements in order to find where the clients message resonated best.
Using rapid fire testing we were able to determine that their audience was most responsive on Instagram and that video view campaigns with added CTA’s were generating the results and data we needed.
We then moved to optimize the clients landing page in order to convert more of the traffic being sent there.
Using this we created a top funnel of beautifully designed Instagram specific video then re-targeted all viewers across Instagram and Facebook to great success.