(IN UNDER THREE MONTHS!)
Flashlight World had some success using Google adwords but could not get Facebook ads to work for them, both on their own or with other agencies. So they reached out to Calculated Services to discuss how we could help them use Facebook to increase their revenue.
Selling eCommerce products to the North American market, we first created two campaigns, one targeting purchases and the other targeting add to cart–both of which fed our additional re-targeting campaigns.
This base structure allowed us to achieve true profit and keep returns consistently high while avoiding fatigue (frequency becoming too high) by feeding unique data to the re-targeting campaigns.
Once that foundation was laid for Flashlight World, we used strong offers and hooks in our re-targeting ads where our audience had already resonated with the product, resulting in much higher click through rates.
Then we used CBO (Campaign Budget Optimization) and tested our regular re-targeting campaigns with DPA campaigns, which provided a lot of different audiences and creatives to work with.
We succeeded in our goal of breaking even for the add to cart and purchase conversion ads, and because of the data we managed to acquire (and scale) through our conversion campaigns, we achieved over 20X return on ad spend through our re-targeting campaigns in under three months.