This financial tech app company had just received a new level of investment money and needed to begin increasing their download numbers. They tried one company before our but were not able to make it work.
For this campaign the clients main objective was to test various audiences and find who resonated best with their app. Therefore we researched and strategically implemented numerous audiences through both Facebook and Google.
We are using rapid fire testing to test various audiences on Facebook and are currently acquiring data through video view campaigns for future conversion campaigns.
On Google we are running universal app campaigns, traffic campaigns and YouTube pre-roll campaigns testing various audience concepts.
The client had a desired conversion cost of under $20 per audience.
As you can see below for most of our audiences we are achieving well below the desired cost per conversion, achieving as low as $3 per conversion in our optimized play store campaign.
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For Facebook the client wanted to simply build data and brand awareness while testing for specific audiences.
We tested 6 different audiences found valets and waiters were responding best through views and clicks for top of funnel.
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These campaigns have not only resulted in a cost per conversion well below the clients desired level but has also resulted in a 500% increase in daily active users for the app month over month for two straight months.
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