Building a business from scratch is challenging enough. But what happens when you’re trying to do it while working a full-time job, raising a family, and learning an entirely new industry?
For Freddy Casas, the answer was simple: start where you are, focus on what works, and keep taking action.
After years of working in home services and experimenting with different business ideas, Freddy discovered an opportunity in Voice AI. He saw how local businesses were struggling with outdated websites, missed calls, and a lack of basic systems to manage their customers.
Instead of waiting until he had everything figured out, he started approaching business owners, demonstrating AI-powered solutions, and building relationships.
Today, Freddy has landed four clients, is building his experience with Thinkrr, and is working toward his goal of generating $15,000 in monthly recurring revenue.
Here’s how he’s making it happen.
Freddy’s entrepreneurial journey didn’t begin with marketing or artificial intelligence.
Raised in Chicago, he spent years working traditional jobs, including physically demanding home services work such as landscaping.
When the COVID-19 pandemic arrived, he began exploring ways to build something of his own.
Like many aspiring entrepreneurs, he turned to YouTube to learn about different business opportunities.
That curiosity eventually led him into custom apparel printing.
Freddy started a home-based printing business, opened an Etsy shop, and began creating custom apparel and logo designs for customers.
Over the next few years, he gradually built a small client base.
But as he worked with more customers, new opportunities began appearing.
Some clients who needed logos also wanted websites.
Freddy didn’t know much about website development at the time, but he was willing to learn.
That curiosity eventually introduced him to digital marketing, automation, and the possibility of building a business around recurring monthly revenue.
Freddy first discovered GoHighLevel while watching other entrepreneurs build websites and grow their agencies online.
Intrigued by the platform, he signed up for a 30-day trial and began experimenting with its features.
At the time, he was working as an appointment setter for an HVAC company partnered with Home Depot.
His job involved interacting with customers, discussing home services, and helping schedule appointments.
That environment gave him regular opportunities to speak with people who owned or worked for local businesses.
During his first month using GoHighLevel, Freddy landed his first website client.
The business had an outdated website, and Freddy offered to build a better one.
He charged approximately $500 for the initial setup and $50 per month for ongoing service.
It wasn’t a high-ticket deal, but it was an important milestone.
Freddy had successfully turned something he was still learning into a service someone was willing to pay for.
And that first client gave him the motivation to keep going.
As Freddy explored GoHighLevel, he quickly discovered how many different services the platform could support.
Websites, automations, CRM systems, lead management, Voice AI, and more.
The possibilities were exciting.
But they were also overwhelming.
Instead of focusing on one solution, Freddy found himself constantly experimenting with different features and trying to learn everything at once.
He even attempted to set up a Voice AI assistant for one of his clients, but struggled with the technical requirements and integrations.
The process became frustrating.
Freddy realized that while he enjoyed learning technology, trying to build every solution by himself wasn’t necessarily the best way to grow his business.
He needed something simpler.
And he needed support.
Freddy eventually came across a Facebook advertisement introducing Thinkrr and its Voice AI capabilities.
What caught his attention wasn’t just the technology.
It was the combination of a simpler platform and the availability of fulfillment support.
As someone relatively new to the industry, Freddy didn’t want to spend all his time struggling with technical implementation.
He wanted to learn how to sell valuable services while knowing there were resources available when he needed help.
That led him to become involved with Thinkrr and the GSD community.
Through the community, he could learn from other agency owners, attend training sessions, and gain insight into how people were successfully selling AI solutions.
For Freddy, being surrounded by people working toward similar goals made a difference.
Entrepreneurship could feel isolating, especially while balancing a full-time job and family responsibilities.
Having access to a supportive community helped him stay motivated and focused on building his business.
One of the most interesting parts of Freddy’s approach is that he doesn’t rely on complicated marketing campaigns to find prospects.
Instead, he starts conversations with business owners he encounters in everyday life.
Because he works in an environment where contractors and home services professionals regularly visit, Freddy frequently meets people who might benefit from better business systems.
He pays attention to company shirts, asks how long someone has been in business, and starts a natural conversation.
From there, he asks questions about how the business operates.
Does the company have a website?
How does it capture leads?
What happens when someone calls and nobody answers?
Does the business have a system for following up with potential customers?
Freddy discovered that many established local businesses still lacked even basic digital infrastructure.
Some had been operating for 20 or 30 years without a proper website, CRM, or automated follow-up system.
For him, that represented a significant opportunity.
Rather than trying to convince businesses to adopt technology they didn’t understand, he focused on identifying problems they were already experiencing.
And when he found a potential fit, he showed them what Voice AI could do.
Freddy’s prospecting strategy became much more effective when he started using live demonstrations.
Instead of explaining every technical feature, he could pull out his phone and let a potential customer interact with an AI assistant.
Using Thinkrr’s website scraping capabilities, he could quickly create a Voice AI widget based on a business’s website.
The process allowed him to demonstrate the technology without spending hours manually building an entire system.
He also began using AI Studio to create simple website demonstrations that resembled a prospect’s existing website.
Then he could add the Voice AI widget and show the business owner what the experience might look like for their customers.
This personalized approach made the technology easier to understand.
And because many of Freddy’s prospects were Spanish-speaking business owners, he could demonstrate the assistant communicating in Spanish.
That was often the moment when the solution started to click.
Prospects weren’t just hearing about artificial intelligence.
They were experiencing how it could communicate with their customers.
For Freddy, those short demonstrations became an important part of starting meaningful sales conversations.
As Freddy continued networking and demonstrating Voice AI, he began converting those conversations into paying clients.
By the time of his GSD spotlight interview, he had secured four clients.
Rather than immediately pursuing expensive, high-ticket packages, Freddy chose to start with an accessible offer that matched the needs and budgets of the businesses he was approaching.
He described offering a basic package with a $997 setup fee and a $99 monthly subscription.
He had also presented a higher monthly option, but some prospects preferred to start with the lower-priced package while they evaluated the technology.
For Freddy, that wasn’t discouraging.
He understood that these early clients were helping him gain experience, improve his sales process, and learn what business owners actually needed.
The GSD team encouraged him to use those initial relationships to demonstrate value, collect feedback, and eventually introduce additional services where appropriate.
The strategy was straightforward.
Get the client started.
Deliver a useful solution.
Build trust.
Then look for opportunities to grow the relationship.
One of Freddy’s biggest lessons was learning to stop chasing every feature and opportunity.
He enjoyed experimenting with technology, but he realized that constantly switching between different tools made it difficult to build momentum.
So he simplified his process.
Instead of trying to master every GoHighLevel or Thinkrr feature, he focused on creating quick, personalized demonstrations.
His workflow became much more manageable.
He would use AI to generate website content, build a simple demonstration through AI Studio, use Thinkrr to create a Voice AI widget, and show the result to a prospect.
That was enough to start a conversation.
He didn’t need to build an entire automation system before knowing whether someone was interested.
He just needed to demonstrate the value of the solution.
This shift helped him spend less time experimenting and more time connecting with potential customers.
It also reinforced an important lesson for new agency owners.
You don’t need to sell everything.
Sometimes, focusing on one valuable solution for one specific audience is the fastest way to make progress.
Freddy’s journey is especially relatable because he isn’t building his agency with unlimited time or resources.
He still works full-time.
He also has a wife, children, and family responsibilities that affect his schedule.
Finding uninterrupted time to work on his business isn’t always easy.
His family’s schedules vary, and working from home can be challenging when there isn’t a quiet space available.
Instead of waiting for the perfect working environment, Freddy has learned to make use of the opportunities already around him.
He networks when he can.
He follows up with prospects between other responsibilities.
And he continues improving his demonstrations and sales process whenever time allows.
He also recognizes that organization is an area he needs to improve.
Rather than trying to complete everything at once, he’s learning to break his work into smaller, more manageable steps.
For Freddy, progress isn’t about having a perfect schedule.
It’s about consistently moving forward despite the challenges.
Freddy has a clear vision for where he wants his business to go.
His goal is to reach $15,000 in monthly recurring revenue.
That number isn’t something he has achieved yet.
It’s the target he’s working toward as he continues building his client base and developing his sales skills.
Freddy also wants to eventually move into higher-ticket services, with clients paying approximately $500 to $1,000 per month.
But he understands that reaching those levels will take time, experience, and consistent execution.
For now, he’s focused on learning from his existing clients, improving his offers, and creating more opportunities through networking.
He has also identified additional services that could benefit his target market.
Many of the businesses he encounters still rely on manual processes for invoicing, payments, and customer management.
By helping them implement better systems over time, Freddy sees an opportunity to provide more value beyond Voice AI alone.
His long-term goal is to build a business that generates predictable monthly income while giving him greater financial flexibility.
And he’s willing to start small to get there.
Toward the end of his interview, Freddy shared one of the principles that continues to motivate him.
“Faith without action is dead.”
For Freddy, believing in your business isn’t enough if you’re unwilling to take action.
He acknowledged that entrepreneurship comes with discouraging days.
There are moments when progress feels slow, when investments haven’t paid off yet, and when it’s tempting to question whether everything will work out.
But he believes those challenges are part of the process.
Even before he had paying Voice AI clients, Freddy committed to investing in Thinkrr because he believed in the opportunity and was determined to make it work.
His approach wasn’t about expecting instant success.
It was about being willing to learn, improve, and continue taking action until he achieved his goals.
That mindset has helped him move from experimenting with business ideas to building a growing client base.
And while he’s still early in his journey, he’s already proving that progress is possible without quitting your job or having everything figured out in advance.
With four clients secured and a clearer approach to prospecting, Freddy is focused on building momentum.
He plans to continue connecting with local contractors and Spanish-speaking business owners who need help improving their customer communication and business systems.
He’s also working on strengthening his follow-up process, improving his sales skills, and gradually moving toward higher-value services.
As he gains experience, he hopes to grow his recurring revenue and eventually reach his $15,000 monthly target.
For now, he’s focused on taking the next step.
Freddy’s story is a reminder that building an agency doesn’t always begin with a huge investment, a sophisticated marketing campaign, or years of technical experience.
Sometimes, it starts with a conversation, a simple demonstration, and the willingness to keep showing up.
If you’re an aspiring agency owner struggling to find your first clients, overwhelmed by complicated technology, or trying to build a business while working a full-time job, Freddy’s journey shows that you don’t have to figure everything out on your own.
With the right tools, guidance, and a supportive community, you can start offering valuable AI-powered solutions, build relationships with local businesses, and create opportunities for recurring revenue.
Ready to see how GSD can help you grow your agency?
Book a call with our team and discover how GSD can help you simplify your offers, confidently sell AI services, and build a stronger foundation for long-term growth.
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