Google not-so-subtly launched Google My Business a few weeks ago, effectively replacing Google Places with a newer, more effective, all-in-one consolidated dashboard for businesses to make edits to their Google presence.
Naturally, with a perhaps-unexpected change such as this, there will be questions. The important one here is: What happened?
Don’t worry: it’s a new dashboard, or control center, that’s all. It consolidates where you make edits for business/maps listings and Google+ Local. It isn’t an algorithmic upheaval, it’s just making it easier for businesses to control what already exists.
As I mentioned, it’s not a fundamental change, it’s just a more convenient way to make updates to listings.
It’s something we’ve all needed for a long time, actually. The previous setup was multiple dashboards and it was very confusing for everybody. The new dashboards makes everything really, really, really easy to understand and use.
Now you can manage your business’s entire Google presence from one well-designed hub.
You can do these awesome things:
Get excited. This is a good thing. Visit Google My Business to check it out for yourself!