This agent had found success through referrals but had never been able to make online leads work for him by himself or through other marketing agencies. They reached out to us after seeing our past client successes to see how we could help them.
For this campaign we knew the general market was becoming a bit over saturated. To counteract this we created 3 different lead magnets to test.
The most overused and least successful lead magnet still being run to generate real estate seller leads is the home evaluation. We decided to remove this from top of funnel testing and implement it in our follow up sequences instead.
To determine the best audience and lead magnet to scale we employed the rapid fire testing method.
We then set up a system that will text the client directly when a new lead has come in so they can reach out to them immediately and maintain a higher close rate. The faster you can communicate with the lead the more of them you will be able to turn into customers.
We also gave the client proven call scripts and then hooked up an automated chat bot to the back of the ads to qualify the leads even further. Finally we set up long term nurturing sequences that sent out messages and reports through email and text messaging over the course of a year.
This campaign resulted in over 50+ motivated seller leads for the agent at under $4 per lead.
This campaign also resulted in the client receiving 2 new listings in only the first month and many more are currently in the pipeline. Could you use a few more listings for your real estate business?