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Consistency Counts! It is one of the keys to building an online business presence and using it to drive traffic to your web site.
Google takes into account all the different places you have your contact information listed online and checks to ensure it is the same across multiple sites. This means that creating new listings and updating old ones helps provide credibility for your business in the eyes of Google and consumers.
Being listed on a diverse portfolio of directories brings some important benefits to the table.
The first is a more visible Google Maps listing that has a better chance to show up in local results. If Google can find your business contact information in other web directories it tends to “trust” the business more and assign it a higher value for search listings.
In addition to better maps listings, citation building can also potentially increase organic search rankings.
When building citations, there is often a field to input a related website, which creates extra links to your site (which can pay dividends down the road).
Having these links from quality directories provides your business with extra SEO value, and can sometimes even bring in direct traffic from the directories themselves.
All these benefits make citations one of the quickest and easiest ways to increase the credibility of your business and bring in new customers! If you’re interested in maximizing your presence online, give us a call at (818) 865-1267 to see how we can help out!