Did you know that it takes as many as 6 follow ups or more to close a new sale?
WOW! That’s a lot of work. Statistics show that most people only follow up 2 times before they give up. Being a small business owner it is nearly impossible to keep up with all the tasks to run a business, and often times we focus on operations which leaves sales to no one!
What happens when we don’t follow up with our leads on time? You know and I know… the ball gets dropped somewhere. Does this sound familiar?
The list goes on and on…
We all know that follow up can be such a pain in the a$$!
With new automated follow up systems, following up has never been so easy. Another thing, it actually works!
Many times, this is the process a business owner goes through: They are in need of new leads, they get a lead in the door using their marketing practices, they follow up once to get their foot in the door, they follow up again hoping this is the ONE, and then they give up. The lead then forgets about them and doesn’t find a need for them anymore, or they go to another business who did follow up.
The truth of the matter is, businesses usually only follow up about two times, when it actually takes about 6 follow ups to score the lead! The key is to not be forgotten! People are busy these days–they often forget they had a need for what you sell or they go for the business that they remember the most in their minds. After following up 6 or more times, you won’t be forgotten and you will make the impression that you are on top of it! Constantly remind your audience of your message.
A new lead is so exciting because there is so much opportunity! This means your marketing practices are working!
What is JUST as important as getting the initial lead is following up. Serve new clients with the benefits of your business. Get them to know, like, and trust you! It’s not about the sale when you first get them, but it’s getting them to learn about you and then actually like what you do first. With automated follow up, you will be in the front of their mind’s as emails, texts, and voicemail bombards their phone (in a good way).
Maybe at one point in your business practices, following up may have not been a key practice, but NOW IT IS! Maybe you got leads, but didn’t close them because you didn’t follow up enough times. The good thing is, they once showed interest. Engage with these old leads to make them new ones by educating them about your business and the message you stand for. Entertain, educate, and then execute. Another plus is that you still have their information!
Sometimes a client doesn’t need your service anymore or they cancelled subscription with you (and maybe not because they didn’t like you, but because there was no value anymore). This is the time to bring NEW value! Targeting your dead accounts is easy in the sense that they liked you once, they can like you again. Maybe advise them of the new services you offer and recharge that value!
Communication is key when it comes to businesses. If everyone stays consistent with updates, then there will be no confusion or “leaks” in the system. I like to say, the day that I don’t hear from my staff is a good day because that means they don’t have any questions.
Sometimes your clients or customers don’t even know all of the services you offer. By making them aware of what you do sell, they will find more value in your business. They can find other ways to benefit from sticking with you. It’s all about VALUE!
The types of automation alerts:
To offer value to your audience, you may be wondering what you could tell them about other than the products or services you offer. Here are some ideas:
The pressure to manually stay on top of your leads is taken off with automation! You can craft what you would usually say, but use technology to do it for you. Of course you have to put in the effort and still reach out to your leads or clients, but use your best judgment. The best thing with automation follow up is that it also allows replies. It’s two-way communication, so encourage replies! This also helps to make it seem as if it’s a real person sending out the messages…at HIGH SPEED!
Be able to craft your words and plan WHEN you want to send out your follow up messages. Be the right amount of annoying. Remember: The sale happens after the 6th (or more) follow up.
Want to see this in action? Go here: FUMonster.com