How to Use Video in Many Formats

Video is taking over today! The reason= People are getting lazy and they want the fastest way of doing things. Video can often get the message conveyed to the audience faster.  Other benefits are it’s more entertaining and it’s like a face-to-face conversation. Think about the feeling when you are about to read something and it is 10 pages long with lots of words. The feelings of dread and disgust may overwhelm you. When you watch a video, all you need to do is click a button.



If you aren’t doing video, here are some stats that may convince you to start pressing that button!


81% of businesses use video as a marketing tool — up from 63% over the last year.


-Mobile video consumption rises by 100% every year.


-By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017.


-Users view more than 1 billion hours of video each day on YouTube.


75% of all video plays are on mobile devices.


-Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text


72% of customers would rather learn about a product or service by way of video.



Incorporating Videos on Your Social Platforms

There are so many ways that you can incorporate video into your social media platforms. There are also specific types of videos that you would put on certain accounts. Here are some platforms you can feature your video on:



The video house! YouTube is the second most popular website after Google.  Youtube videos work best when shot horizontally. Post videos of any length! Especially good for how-to’s, tutorials, educating, vlogging, and posting your edited videos.


Facebook Feed

Post long videos on Facebook. It’s like the second house of video after Youtube, except people may read the captions. Put direct links to the video in Youtube and other sites that are related to your video. For all videos that you post from Facebook (not an outside publisher), you can retarget the people who watched 3 seconds of your videos.

Facebook Live

Go Live! It’s so easy and it helps you to stay top of mind, retarget, educate your audience, or just have a chitchat. It helps you stay top of mind because each time you go Live, your friends get a notification on their phones saying, “Rahul Alim is going Live!” If someone watches more than 3 seconds of your Live video, you can retarget them with an ad. Lastly, use it to spit out useful context. Have you seen any of our Lives? You can see the previously recorded ones under the Videos tab on Facebook.


Facebook/Instagram Story

Stories need to be filmed vertically. They are meant to be short (15 second) videos. They are good for updates, sneak peeks, and teasers! If you post a longer video, the platforms automatically chop the video up into 15 second chunks. You can add fun gifs, text, and cutouts onto the story. Also use the filters that come with the platform! If you want fun story templates, download Unfold and/or Canva where they have graphically designed templates DFY. All you have to do is insert the video!



Instagram Feed

Instagram videos are a minute or less. Instagram’s platform is meant to be quick and easy. Rather than have a long video, think of scroll stoppers! It’s perfect for getting your name out there to stay top of mind. If you have a video you posted on your feed, make a 15 second teaser that goes on your story.


Instagram Live

Instagram Lives almost work like Facebook Lives. It shows authenticity and people love watching things live! It’s almost as the audience can go along a journey with the person filming. You are making people feel in the loop about something and a part of an experience. It’s another way to engage with your audience. What about doing a Q&A where you answer the questions that people comment? Or do a giveaway for the people that are on the live?




IGTV only allows you to upload videos that are shot vertically. If you want to feature a longer video, put it in Keynote to reformat the size! Feature a specific type of content that people can only see on IGTV so that you can build your IGTV audience. This will make people go on your IGTV more often as they know you will be giving away exclusive IGTV content! Be able to tell a story without the time constraints of 15 seconds that are in stories.



Videos on LinkedIn are just like Facebook videos. The main difference is the purpose of LinkedIn. LinkedIn allows people to network in a business setting, while Facebook can be a little bit business and a little bit personal life. You could do videos geared towards business and what your mission is and let people get to know you in your business world. This is a good way to find other people in your industry.


Do Video for Business

Businesses need to find another way to engage with their audience. If you want a more personalized, authentic image of yourself, show people that through video. You don’t have to be a professional at being on camera, shooting video, or editing. You can do everything in the palm of your hands. Put your phone camera settings on 4k to get the highest quality of video. Make sure the lighting is ok and you don’t look like you just woke up (unless this is supposed to be super authentic for stories). If you don’t have someone to take the video, invest in a tripod, balance your phone against something at home, or take it selfie style! As for editing, imovie is free! If you have someone who can edit the video for you in Premier, even better! Or maybe it doesn’t even need editing!


With competition tough out there, you need to find another way to engage with your audience. Posting on your feed isn’t enough as everyone hopped on that bandwagon.


Do video before your competitors do and you will be seen as a stand-out figure! If you need help with video or need video topics, let me know in a call! Check out our social media pages @Customcreatives.



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