Why Branding is Important for Business

These days more and more people are becoming aware of fly-by-night companies and the tricks they pull to convince everyone of their legitimacy. For small business owners, it can become a challenge to differentiate themselves from this low-quality, omnipresent competition. The best way a company can showcase their serious commitment to being a successful business is to take a good hard look at their complete corporate branding.

Branding Does Not Equal Marketing

Most companies will limit their investment in branding to items that they can connect to a direct and immediate ROI. This may be good for the short-term, but a long-term business plan may suffer from lack of branding.

Branding can be made up of any element that reinforces your company image. This can be something as simple as Polo T-shirt for a uniform to something more complex like a Service or Product Catalog. While these elements may not specifically have a promotion attached to them and may not result in direct and immediate sales, they still represent items that show your clients that you care enough about your company to invest in it. This in turn will show that you care about the products or services you offer. Also these items can show that you’re successful enough to have all the bells and whistles that your competitors may not.

Branding Equals Reinforcement

While the monetary value of branding may not seem appealing, the brand awareness that it creates can be. The more points of contact your company has with its customers, the more opportunity there is to reinforce your company’s image or message through colors, fonts, marketing voice or overall design elements such as patterns and textures. The goal is to get customers to instantly recognize your company, and whenever they see the item or service your company offers, to immediately associate your company so that they flat out ignore the competition.

Branding Opportunities

The specific elements that make up a company’s complete branding really depend on the company. Things like target market, products and services offered, method of interaction (i.e. in person or online) and budget. If your target market is not web-savvy, maybe you don’t need social engagement as much as the next guy, if you sell out of a physical location as opposed to a website, maybe your store could use some signage. In case you’re unsure of what types of items might seem like a good idea, review our (short) list below.


  • Annual Reports
  • Apparel
  • Business Cards
  • Catering Menus
  • CD/DVD Covers
  • Club promotions
  • Dine – In Menus
  • Door Hangers
  • Email Campaigns
  • Envelopes
  • Event Posters
  • Event Programs
  • Take Away Flyers
  • Gift Cards + Envelops
  • Interior Signage
  • Investor Presentations
  • Invoices
  • Key Art for Local Theater Groups or concert venues
  • Letterhead
  • Newspaper ads in local publications
  • Post Cards for Direct Mail
  • Product Catalogs
  • Product labels & Tags
  • Promotional Print Ads
  • Service Brochures
  • Table Tents (small menus/promos on tables)
  • Takeout Menus
  • Tradeshow Swag
  • Training Manuals
  • Window Clings


  • Blogs
  • Digital Presentations & Slideshows
  • Email Newsletters
  • Landing Pages
  • Social Media Skins (Facebook, Linkedin, Youtube, etc.)
  • Web Banner Ads
  • Website Design 

If you still have questions, feel free to drop a comment or send us an email.

At the end of the day, we’re to help you and your business anyway we can.

Contact Custom Creatives.

Author: Rahul Alim
Custom Creatives was established to serve as your full-service one-stop Digital Marketing Company, offering graphic design, web design and web development agency, catering to businesses of all sizes. Custom Creatives has designed and deployed over 100,000 banner ads, as well as thousands of websites and landing pages and print collateral for small businesses and large international corporations. Providing exceptional quality services and products with a high return on investment is at the heart of everything we do.


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