6 Important Items Your Banner Ad Design Company Needs to Know

Our company Custom Creatives has designed over 50,000 banners since 2004. Yes, it’s been a while and we’re getting older and wiser when it comes to designing custom banners. Many of our customers are large companies and agencies that partner with us to design their clients’ banners. Our banner design team is capable of designing any size, almost any type ad and for any type of customer. We bring your brilliant ideas to life.

In our time, we’ve learned a few things about this business, and we’d like to help you by sharing this knowledge. If you’re working with a banner ad design firm, planning matters a great deal. Here are some important questions you’ll need to be able to answer, not just for yourself, but for your design company:

1. What sizes are you going to run?

The size of your banner ad is important, so your banner ad designer needs to know how to crop and edit your images to scale, visualize the design transitions (if flash, rich media or HTML5), use the space given to make the design sharp, and create the design to pixel perfection given the banner file size maximums.

Some popular banner ad sizes are: 160×600, 728×90, 300×250, 300×600, 120×600, 468×60. There are also more sizes gaining popularity such as mobile sizes, takeovers, skins, expandables, and other popular sizes.

A World of Color (Improving Banner Ad Performance):
Top Google Banner Ad Sizes in 2017

2. Where are they going to run?

Knowing where the ads will run is very useful for saving time at the end.  While it is not the most important thing to know if you don’t have this information handy, it’s something any banner ad design company would ask you at the very beginning of the project.  Why?  Well, we need to know the files size limits (40kb-50kb is what we typically work with), frames per second, do we need a border around your banner ad design, what is the click tag script to use, and any other special directions.

3. Do you have your banner ad copy ready?

When you create your copy, keep it focused on what you want to accomplish.  There are 2 main elements of copy:

A) Value Proposition.  Your VP is what you are offering.  Here’s one example:

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B) Call-to-action.  Tell your audience what action you want them to take.  Here’s a few examples:


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Make sure you make this copy compelling to entice someone to want to click, download, buy your product or hire your service.

The example below for VictorOps is testing a variety of elements while keeping intact the overall layout of the design.  These elements include:

The Value proposition, location of the CTA button, and an offer.

A/B Testing Banner Ads

4. What images do you want to use on your banner ads?

Images are important to be exciting, relevant to your offer, clear & crisp.  Make sure you choose web ready images that are not too small.  If images are too small or low resolution, they become hard to use, especially if they need to be stretched.  If you do not have images, we recommend finding some images on a stock photography site.  Keep in mind, these are not free and some can get pricey.  Our go-to stock photo site is istockphoto.com.  They charge by credits, but you can click on View $USD pricing to get an idea of the cost.  You can use their filters to only show images within a certain price level.

5. What colors would you like to use?

Typically clients will copy their logo colors, marketing materials, and/or website.  Colors help people remember your brand. Plus, it makes your ad attractive.

More on Colors and Your Customers:
Top Google Banner Ad Sizes in 2017

6. Are there additional comments to help your designer?

We like to keep this open ended to get an idea. Sometimes, we get “make it awesome,” or “get me more clicks.” While those comments are extremely encouraging, we are looking more for any ideas the client has, story boards, other advertising this should match, samples online and anything specific to the design.

Don’t forget, A/B split testing allows you to utilize valuable insight as to what works better.  You can think of it as getting smarter with data.  If you don’t test, you will never know how to improve.  Good luck, and ABT (Always Be Testing!)

We do our best to help influence action through our designs. Design is everywhere. When it comes to banner ad designing, the more experienced the banner company you choose, the more beneficial it becomes to your ad campaign success. The reason people will click your banner is because of the design!

If you want to learn more about our banner designs, check out our samples on company website:

If you have any questions, you can use our general form, email us or call 818-865-1267.  We’d love to help answer any questions you may have about banner ads or start a project with you!

To your banner advertising success!

Custom Creatives – Banner Ad Design Team, Los Angeles

Banner Ad Agency

Author: Rahul Alim
Custom Creatives was established to serve as your full-service one-stop Digital Marketing Company, offering graphic design, web design and web development agency, catering to businesses of all sizes. Custom Creatives has designed and deployed over 100,000 banner ads, as well as thousands of websites and landing pages and print collateral for small businesses and large international corporations. Providing exceptional quality services and products with a high return on investment is at the heart of everything we do.


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