6 Tips for a Successful Banner Ad Campaign

Follow these simple tips to help your next banner ad campaign become a success!

Here are some questions to keep in mind:

1. What is your purpose for doing this ad?
2. What are your expectations?  The results?
3. Where are you going to use it?
4. Are there any other tools that will allow you to achieve your goals?
5. Does the online network have any data about average number of hits off banner ads? Or any statistics?
6. Do you know if the others who use this tool can give you some results or get some testimonials?
7. What is the frequency on the website viewings?
8. What is your commitment to this strategy?  Because you need to be committed and learn how to leverage it in your favor.

Read below for some words of wisdom that can dramatically increase your banner ads‘ effectiveness (and increase your click rate):

1. Be professional:

This is the first impression people will see, based on the design of your banner ad.  Be sure that it represents you in the best possible way.  Using pre-built templates are limited in design and quality, so try to avoid this when possible.  It is worth it to pay a little to have a successful campaign.  In reality, the design and message is probably the most important part of your success. This means you should be extra careful that all your spelling and grammar are correct. If your banner ad design is of poor quality, people will assume your website is too.

2. Call to action:

What action do you want your viewer to take? Most likely, you want them to simply click on it, so be sure your ad says so.  For example, we can say something like: “Click Here”, “Free Shipping on ALL orders”, “Visit my website – Click Here”.  Make it easy to understand!

3. Keep it simple: 

Your banner ad may only have a few seconds, if that,  to make its impact on the audience. So, it must be able to convey your message in a very limited and short amount of time. Keep you message clear and concise to ensure your viewers will understand your message clearly.  If the viewer can not easily and quickly understand what your banner ad design is saying, it is unlikely they will click on it. Use the least amount of words you can (and make sure it is simple). Cluttered banners are not appealing so KEEP IT SIMPLE.  Even if you can fit more words in your ad doesn’t mean you should. At times, less is more…this is one of those times.  Once someone clicks to your website, you’ll have your opportunity to provide more details.

4. Special Offers

Use attention getting and emotion producing text: words like “free”, “special offer”, “tips”, etc. help grab attention and increase curiosity in your offer. Example: “Free Home Searches, 1,000’s of listings updated daily!”

5. What’s the Benefit?

Features don’t sell, benefits do. Why should your user click on your banner? Tell them why. A “benefit” is the actual impact it has on your customer or viewer. People want to know how your service can help them.

6. Think In Multiples!

If you want maximize your campaign, split test.  Run 2 or more banners and test the campaign to gain the best results.  One proves to get better click through, then you have a winner.  Test, refine, analyze, repeat!

If you need assistance, speak with our banner consultants.  We design banners every day and can help design a great looking banner to fit your needs.

Contact us for a FREE consultation CALL: (877) 865-1267, EMAIL: info@customcreatives.com or fill in our contact form.

Author: Rahul Alim

Custom Creatives was established to serve as your full-service one-stop Digital Marketing Company, offering graphic design, web design and web development agency, catering to businesses of all sizes. Custom Creatives has designed and deployed over 100,000 banner ads, as well as thousands of websites and landing pages and print collateral for small businesses and large international corporations. Providing exceptional quality services and products with a high return on investment is at the heart of everything we do.