It is easy to do, super effective, and you only target people who have already expressed interest and know your brand. This is important and a highly effective marketing campaign that helps connect you to your prospects and convert to sales.
If you don’t know what retargeting is quite yet, you can learn more about it here. It will open in a new window so don’t worry, you can get back to this post easily.
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Here is why retargeting can increase your sales and lift your brand equity.
Now you get a 2nd chance to target your hottest prospects – the people who visited your website! Why is this so important? Well, for one they just visited your website and expressed interest in your product and service. These prospects are already familiar with your brand so by promoting a really well designed banner ad, your message is front and center to drive these VIP prospects right back to your website.
Why? 95-98% of visitors will not buy or contact you on the first visit. That is why the technology of retargeting with banner ads is so impressive. Think about it for a second. Customers come to your website, they leave without contacting you, you can send a specific message targeting these people that are interested in your brand and these same people are already familiar with your brand – YES how do I only get those people! That’s what I hope you are thinking.
Retargeting is one of the most important marketing channels for a business of any size out there.
Here’s a visual on how Retargeting works.
This is my favorite part, the impact of what other people think when they see a banner ad or message online from a website they recently visited. I hear this time and time again; even our own retargeting clients still make me smile when I hear this.
Oh boy, I just saw my ad (or the say they saw their friends ad) online or on my iPhone when I was looking up the news. That’s awesome; they must be doing so well.
What this does is create major brand equity, buzz, respect, impresses people, puts new customers at ease knowing they are working with an amazing company and serves as a big reminder to come back and buy, all from just running some banner ads! Ask your direct mail, TV or radio advertising company if they can do that and track it with factual data!
Retargeting your bounced website visitors has been shown to increase conversions by up to 500%.
The more traffic you have coming to your website, the more you can target via ReTargeting. More traffic means more customers but it also means that more people will also bounce or leave your website. Now we don’t need to panic. If you implement a retargeting campaign, you can put all your dollars to work that you spent to drive them into your website by presenting a well-crafted banner ad design to this audience. It helps with everything I have already mentioned but also allows the customer to recall your brand name in the future which may be the reason they buy from you in the future.
The buyer cycle has changed. Many people now search then find you. Then they look you up on review sites like Google+ and Yelp. After they decided they like you, they still leave your website, they get busy and go back to their daily life. Once they start browsing the Internet, they see your retargeting ad which helps re-engage and convert these consumers. Whalla.
We can easily track the effectiveness of a campaign by implement tracking tags on your website that allow us to measure how many people viewed the ads, clicked the ads, and calculate our CTR or click-through-rate. If the campaign is large, there are more advanced analytics that can be enabled.
Most people don’t and don’t know what it is or how to do it. It’s simple to do and set up, it is the most targeted advertising you can ever implement, and it is more cost-effective than any traditional media or outbound marketing campaign.
For anyone who wants to implement a campaign, call Custom Creatives at (818) 865-1267 or fill in the online form. We’ll create a plan on your budget, show you what worked best for us and our clients, and implement a campaign that works for your business and helps you increase your reach, branding and SALES!
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