With over 1.2 billion active daily users, Facebook is an incredible tool for businesses looking to drive online or in-store sales because hundreds (if not thousands) of their ideal customers spend time on the platform every day.
But don’t think you can use the same strategies as some of our other case and expect to start raking in the dough…
For eCommerce businesses, tapping into the real power of Facebook requires they don’t go narrow. They actually do need to go broad! Why? Because Facebook’s algorithm produces better results with eCommerce websites with larger audiences.
We created this case study to show you exactly how your eCommerce business can do that, too.
You are about to learn how we generated $21,845.11 in sales on just $3,246 in Facebook Ad spend.
Here’s how we did it…
Most eCommerce stores tend to shout, “BUY ME NOW!” in their advertising campaigns.
We already know that is lame because people hate being sold to.
Humans are curious by nature and we tend to prefer coming to a decision on our own.
This is why it is so important to create engaging content to get prospects interested in your product or service.
Our client, Flavored PB Co. does a great job at doing just that on their social media accounts.
Holy organic engagement, Batman!
They had a little bit of everything:
Here are a few examples:
Sharing this type of content Facebook (and other platforms and websites) does 3 essential things for us:
Here are some other types of content you can develop to create brand awareness on Facebook and build a warm audience:
So before we jump into all of the ad details for this case study…
Here’s a quick look at the best-performing ad that and you would have seen in your news feed.
Newsfeed ad creative and copy:
Take note that we’re incentivizing people to request time for an appointment by focusing on a traditional pain-point of real estate investors: finding qualified off-market motivated sellers.
Even though every one of these leads won’t close, this service can allow real estate investors to focus on closing deals instead of figuring out a way to get a consistent flow of leads to turn into booked appointments and eventually closed deals.
Clicks to Website: 1,767
Cost Per Click: $0.84
Total Cost: $1,491.12
Custom audience: Website traffic
Headline: Off-Market Seller Leads for Real Estate Investors
We all know
🥦🍆’You Are What You Eat’ 🍅 🥬
…but ever just want a decadent treat sometimes? What if it was still healthy for you? Pass it on over, right?!
While clean eating means giving up processed, high sugar, and artificially flavored foods it doesn’t have to mean your ‘sweet tooth’ is destined to
👎 and ordinary
That’s the whole reason we created Flavored PB Co. Our flavored peanut butter powder is
✅ All Natural
✅ Gluten Free
✅ Low In Sugar & Carbs
(Most flavors are also vegan and dairy free)
And in case you’re thinking we’re like other peanut powders that are boring, slightly bitter, and don’t even resemble the texture of peanut butter… it’s kind of like comparing cardboard to
🥥 Cocoa-nut Donuts
🍫 Chocolate Almond Bars
…. just a few of our flavors!
Click [Learn More] Now to shop our flavors and get oodles of decadent yet healthy recipes.
Call To Action Button: Learn More
Click the image to see the full size
Even if you don’t sell motivated seller leads, I’m confident the framework that I laid out here can help almost any service-based business and other local, brick-and-mortar business.
Restaurants, bars, gyms, barber shops, clothing retailers, doctor’s offices, chiropractors, plastic surgeons, and everyone in between!
Here’s how you can apply these strategies in your business:
Alright, let’s wrap this up!
Learning what has worked for others is just the first step. However, if you want to maximize your potential on Facebook, you need to understand the powerful tools that you have at your fingertips…That’s why my partner put together this bonus, on-demand video that you can get access to below.
Here’s what we’re going to cover: