How-To Generate a $21,845 in Sales for a Shopify Store in Just 3 Weeks Using Facebook Ads [Case Study]

With over 1.2 billion active daily users, Facebook is an incredible tool for businesses looking to drive online or in-store sales because hundreds (if not thousands) of their ideal customers spend time on the platform every day.

But don’t think you can use the same strategies as some of our other case and expect to start raking in the dough…

For eCommerce businesses, tapping into the real power of Facebook requires they don’t go narrow. They actually do need to go broad! Why? Because Facebook’s algorithm produces better results with eCommerce websites with larger audiences.

We created this case study to show you exactly how your eCommerce business can do that, too.

You are about to learn how we generated $21,845.11 in sales on just $3,246 in Facebook Ad spend.

Here’s how we did it…

Step 1: Build A Warm Audience

Most eCommerce stores tend to shout, “BUY ME NOW!” in their advertising campaigns.

We already know that is lame because people hate being sold to.

Humans are curious by nature and we tend to prefer coming to a decision on our own.

This is why it is so important to create engaging content to get prospects interested in your product or service.

Our client, Flavored PB Co. does a great job at doing just that on their social media accounts.

Holy organic engagement, Batman!

They had a little bit of everything:

eBooks
Testimonials
Videos
Recipes
Social Posts

Here are a few examples:

Sharing this type of content Facebook (and other platforms and websites) does 3 essential things for us:

It generates our “retargeting” list on Facebook of people that have visited our website, liked our page, or engaged with our content. That builds our “warm audience.”
It builds our email list so we can create “custom audiences” of those people on Facebook.
It adds to our paying customers list so we can create value-based “lookalike audiences” on Facebook AND measure the ROI of our campaigns using its Offline Events feature.

Here are some other types of content you can develop to create brand awareness on Facebook and build a warm audience:

Live Video Streams
Contests
Customer stories/testimonials
Videos / slideshows / visuals / photos
Run “Post Engagement” campaigns to get more post reactions and shares to build social proof.

Step 2: Sales Ad Creative & Copy

So before we jump into all of the ad details for this case study…

Here’s a quick look at the best-performing ad that and you would have seen in your news feed.

Newsfeed ad creative and copy:

Take note that we’re incentivizing people to request time for an appointment by focusing on a traditional pain-point of real estate investors: finding qualified off-market motivated sellers.

Even though every one of these leads won’t close, this service can allow real estate investors to focus on closing deals instead of figuring out a way to get a consistent flow of leads to turn into booked appointments and eventually closed deals.

Step 3: Ad Details

Impressions: 147,641

Frequency: 1.76

Clicks to Website: 1,767

Cost Per Click: $0.84

Total Cost: $1,491.12

Targeting:

Custom audience: Website traffic

Custom audience: Page Engagers
Lookalike audience: Website Traffic
Lookalike audience: Email list
Everyone with the Job Title/Employer: Real Estate Investor

Headline: Off-Market Seller Leads for Real Estate Investors

Text:

We all know

??’You Are What You Eat’ ? ?

…but ever just want a decadent treat sometimes? What if it was still healthy for you? Pass it on over, right?!

While clean eating means giving up processed, high sugar, and artificially flavored foods it doesn’t have to mean your ‘sweet tooth’ is destined to

?tasteless

? bland

? and ordinary

That’s the whole reason we created Flavored PB Co. Our flavored peanut butter powder is

✅ All Natural

✅ Gluten Free

✅ Low In Sugar & Carbs

✅ Non-GMO

(Most flavors are also vegan and dairy free)

And in case you’re thinking we’re like other peanut powders that are boring, slightly bitter, and don’t even resemble the texture of peanut butter… it’s kind of like comparing cardboard to

?Cupcakes

? Cocoa-nut Donuts

? Chocolate Almond Bars

…. just a few of our flavors!

Click [Learn More] Now to shop our flavors and get oodles of decadent yet healthy recipes.

Call To Action Button: Learn More

Step 4: The Results

603 Total Purchases (Online + Offline)
Ad Spend: $3,246.07
Total Purchase Conversion Value: $21,845.11
Total ROAS: 6.73X

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Part 5: How To Use These Strategies For Your Business

Even if you don’t sell motivated seller leads, I’m confident the framework that I laid out here can help almost any service-based business and other local, brick-and-mortar business.

Restaurants, bars, gyms, barber shops, clothing retailers, doctor’s offices, chiropractors, plastic surgeons, and everyone in between!

Here’s how you can apply these strategies in your business:

Create content for brand awareness: People want to buy from people/brands they know, like and trust. Helpful content that’s valuable to your target audience and builds credibility before you ask them to make a purchase.
Target “warm audiences” with offers: Earlier we discussed how it’s not a good idea to hit random people over the head with a “buy now” sign. In the same way, you want to show your opt-in offers (like lead magnets, sales offers, events, etc.) to the people who have already engaged with your brand.
Offer something that will make someone get off Facebook and into your business: Here’s where the magic happens (and where you need to get creative). Based on what you’re selling and who your target audience is, you’ll need to craft some kind of offer that makes people take action and come into your business. That can be a redeemable coupon, VIP event, complimentary service/consultation, contest, etc.
Encourage opt-ins and engagement so you can track your ROI: Whether you’re a store owner or a consultant running the ads, you need (and want) to know your return on investment. The easiest way to do that is to encourage people to “opt-in” by entering their name and email to receive your offer. (There are more ideas for tracking ROI in the last section in case you missed it!)

Alright, let’s wrap this up!

Summary (Plus, What You Should Do Next…)

Learning what has worked for others is just the first step. However, if you want to maximize your potential on Facebook, you need to understand the powerful tools that you have at your fingertips…That’s why my partner put together this bonus, on-demand video that you can get access to below.

Here’s what we’re going to cover:

Proper Tracking Codes: With adding one line of code to your website, multiple social networks can track what people do on your site and enable you to “retarget” them at a later time.
Audiences: The groups of people that you target to show your ads to. Can be built from email lists, website visitors, people who interact with your brand online and more.
Irresistible Offers: Giving people a good reason to come into your business is critical. Creating urgency and scarcity (legitimately) is the best way to do this.
Brand Awareness Campaigns: People don’t want to see sales ads from businesses they’ve never heard about. Campaigns that generate local awareness get your “foot in the door” so people are expecting to hear from you again.
Great Design & Copy: The real secret to making Facebook ads work is beautifully designed ads with persuasive copy that makes people act.