In case you didn’t know, Facebook is still the most effective outreach and marketing platform ever created.
With over 2.32 billion monthly active users, it’s pretty easy to understand how hundreds (if not thousands) of your ideal customers spend time on the platform every day.
But don’t think you can just hit the “Boost Post” button and expect to start raking in the dough…
For local businesses to tap into the real power of Facebook, they don’t need to go broad. They need to go narrow!
I created this case study to show you exactly how to do that.
You are about to learn how we turned $4,822 in Facebook Ads into over $16,000 in sales from 18 new-client sign-ups in 90 days AND how we built our client a revenue-generating machine for years to come.
This client sells off-market motivated seller leads to real estate investors and realtors and wants to get more real estate investors as clients.
Now, these are not cheap leads. They are quality leads–people actively looking to sell their home ASAP.
To keep providing their current and future clients these types of leads going forward, they knew they would need help to find more investors and realtors to sign-up. That’s where we come in!
Here’s how we did it…
Most service-based businesses (and local businesses in general) tend to shout “BUY BUY BUY” in their advertising campaigns.
That’ just lame…People hate being sold to (Seriously, think about it. Do you like being sold to?).
Humans like to come to our own decisions and on our own terms. It has to be our idea, duh!
That is where all of your content comes into play.
Luckily, we had already been creating a lot of high-quality content and resources for this client.
We had a little bit of everything:
Here are a few examples:
Sharing this type of content Facebook (and other platforms and websites) does 3 essential things for us:
Here are some other types of content you can develop to create brand awareness on Facebook and build a warm audience:
So before we jump into all of the ad details for this case study…
Here’s a quick look at the best-performing ad that and you would have seen in your news feed.
Newsfeed ad creative and copy:
Headline: Off-Market Seller Leads for Real Estate Investors
Text: Hey, Real Estate Investor! Wouldn’t you love to have an entire team of geeks working around the clock to find you motivated seller leads? Well, you can! Our LeadGeeks receive cash offer requests from motivated sellers, daily.
Get Leads. On Demand. No Contracts. No Setup Fees. Click the “Request Time” button or head over to www.leadgeeks.com to schedule a call with one of our geeks, today!
Call To Action Button: Request Time
Take note that we’re incentivizing people to request time for an appointment by focusing on a traditional pain-point of real estate investors: finding qualified off-market motivated sellers.
Even though every one of these leads won’t close, this service can allow real estate investors to focus on closing deals instead of figuring out a way to get a consistent flow of leads to turn into booked appointments and eventually closed deals.
Clicks to Website: 681
Cost Per Click: $0.99
Total Cost: $675.28
Here’s what the landing page looked like:
It’s funny…Before I heard that my client had done over $16K in revenue from that campaign, I just had a feeling this campaign was going to crush it.
Well, I didn’t hear from that client for over a week, which typically means they are busy following-up with leads and onboarding new clients.
So, when they finally had a chance to breathe, I called up the owner of the company, and he told me I needed to shut off the campaign until he could bring on some full-time sales reps.
This wasn’t the first time a client has told me this, and it is the ultimate compliment a campaign can receive.
But I didn’t care about how many leads we generated. I wanted to know how much revenue our leads generated.
So, I had the owner pull the leads and sales for all new clients since we started the campaign. We then calculated the cost per lead and cost to acquire a new client. Here were the totals:
That $16,730 of sales is only from new clients from the first 3 months of the campaign (May 14th – August 31st)!
You’re probably wondering: How did you confirm that customers were actually coming from Facebook?
For this client, there are 3 old-fashioned ways we measure ROI:
Another way we measure the ROI of campaigns that have sales occurring offline is to use Facebook’s Offline Events feature.
You can call us paranoid (we prefer thorough 😅), but we wanted to make sure we got the most accurate numbers possible for our client using a little technology.
Facebook has 17 unique characteristics of users you can upload to match-up your offline sales to your campaigns.
You only have to upload the name, email/phone number, and date the transaction occurred at a minimum. But the more characteristics you have, such as sales price, billing address, and customer IDs, the higher match rate you will have.
Facebook knows the exact users it shows its ads to, what users clicked on those ads, and any other associated actions we all take in addition to our profile information.
All users must enter an email and phone number to verify their account when signing up, so Facebook uses the sales data we upload and cross-reference it with its treasure trove of data.
Facebook will then attribute sales that occur within 28 days of viewing or clicking an ad to campaigns.
Even if you don’t sell motivated seller leads, I’m confident the framework that I laid out here can help almost any service-based business and other local, brick-and-mortar business.
Restaurants, bars, gyms, barber shops, clothing retailers, doctor’s offices, chiropractors, plastic surgeons, and everyone in between!
Here’s how you can apply these strategies in your business:
Alright, let’s wrap this up!
Learning what has worked for others is just the first step. However, if you want to maximize your potential on Facebook, you need to understand the powerful tools that you have at your fingertips…That’s why my partner put together this bonus, on-demand video that you can get access to below.
Here’s what we’re going to cover: