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How We Turned $736 Into Over $43,000 in Kitchen Cabinet Sales Using Facebook Ads [Case Study]

[spacer height=”20px”]We’ve already told you that Facebook is a great way to generate brand awareness with cold audiences and how having the proper strategy is critical.

[spacer height=”20px”]You can’t just click the “Boost Post” button and expect sales to start pouring in. You need to be smart. That’s why I want to share this case study with you!

[spacer height=”20px”]You’re about to see how we turned $736 in Facebook Ads into over $43,000 in sales for Summit Cabinets.

[spacer height=”20px”]So if you want to learn how to use Facebook and a smart advertising strategy to grow your business, then this is for you!

[spacer height=”20px”]I hope that our case study shows you how to get more leads for your business.

[spacer height=”20px”]Are you excited!? I am too. Let’s dive in…

Part 1: Start With A Great Offer

One of the most important things a business can do to generate more leads is having a great introductory offer.

[spacer height=”20px”]Usually, this means some deep discount or (ideally) free offers to get people in the door.

[spacer height=”20px”]That’s because the value is created after people experience what your business has to offer them.

[spacer height=”20px”]Getting people in the door is the hardest part of running any small business, so you need something that’s going to drive them to take action.

[spacer height=”20px”]Once they are there, they experience how great your business is and then hopefully purchase.

[spacer height=”20px”]Since kitchen cabinets are an infrequent purchase, we knew we had to have an offer that would identify as many homeowners interested in new kitchen cabinets as possible.

[spacer height=”20px”]We decided to run a giveaway for free kitchen cabinets. The grand-prize winner would win a set of Summit’s base-model kitchen cabinets, which have an MSRP of $3,000. If the winner didn’t want that particular model, the $3,000 value won could be used towards the purchase of a more expensive set of kitchen cabinets.

[spacer height=”20px”]In addition to the grand prize, there would be 14 other additional winners. One winner means a very low probability of winning. So to encourage more people to enter, we knew we had to have more than one prize winner. Remember, our goal is to identify as many homeowners interested in new kitchen cabinets as possible.

[spacer height=”20px”]Yes, more than one prize is a great way to encourage participation, but what if we could leverage the power of social media to make this giveaway go viral? We decided that we would encourage social sharing by awarding each entrant an additional entry into the giveaway for each person they also get to enter.

Part 2: Ad Creative & Copy

In this campaign, we ran a single carousel ad showcasing the different kinds of kitchen cabinets Summit carries.[spacer height=”20px”]

[spacer height=”20px”]For this client (and all of our local business clients), we tested zip codes and a client-designated mile radius around the location. In this campaign, zip code leads were $2.43 cheaper (that’s why we test!).

Part 3: Ad Details

Ad Objective: Conversion

[spacer height=”20px”]Impressions: 49,852

[spacer height=”20px”](How many people saw the ad.)

[spacer height=”20px”]Frequency: 2.10

[spacer height=”20px”](How many times people saw the ad on average.)

[spacer height=”20px”]Clicks to Website: 329

[spacer height=”20px”]Cost Per Click: $2.17

[spacer height=”20px”]Total Cost: $736.68

[spacer height=”20px”]Relevancy Score: 6

[spacer height=”20px”](Score out of 1-10 how relevant the ad was to people who saw it.)

[spacer height=”20px”]

Part 4: Campaign Results

Before we got started (like we do with all clients), we found out what their target cost per lead was…

[spacer height=”20px”]For them, if they could generate leads for under $35, they were happy.

[spacer height=”20px”]It seemed a little high to us, but when you consider the lifetime value of a single customer, it was pennies to them.

[spacer height=”20px”]So during the 21 days this campaign ran, here were the results:

[spacer height=”20px”]Leads Generated: 67

[spacer height=”20px”]Cost Per Lead: $11

[spacer height=”20px”]Unique Landing Page Views: 232

[spacer height=”20px”]Conversion Rate: 29%

[spacer height=”20px”]Sales Revenue: $43,000

[spacer height=”20px”]The 29% conversion rate is INSANE because this was a “cold audience.” Meaning it was people who have never heard of our client before.

[spacer height=”20px”]Not only that, the $43,000 in sales revenue represents a 59x return on Summit’s advertising spend.

Part 5: Turning Traffic Into Leads

So what happens when people click on the ad?

[spacer height=”20px”]We took them to a profoundly simple landing page that you can see below.

[spacer height=”20px”]We let people know the prizes, entry deadline, and terms and conditions.

[spacer height=”20px”]Note there’s only one action for them to take on this page.

[spacer height=”20px”]There are no other links or distractions that would keep them from giving us their contact information. The only other action the user could take was watching a short video.

[spacer height=”20px”]

[spacer height=”20px”](Landing page)

After they completed that page, they were taken to a “thank you page” where we encourage them to refer their friends to get more entries into the giveaway.

[spacer height=”20px”]

[spacer height=”20px”](Thank you page)

If your business is looking for these types of explosive results, why wait? Get a free consultation by clicking here:

(No, I don’t want the awesome results like these)

Author: Rahul Alim
Custom Creatives was established to serve as your full-service one-stop Digital Marketing Company, offering graphic design, web design and web development agency, catering to businesses of all sizes. Custom Creatives has designed and deployed over 100,000 banner ads, as well as thousands of websites and landing pages and print collateral for small businesses and large international corporations. Providing exceptional quality services and products with a high return on investment is at the heart of everything we do.

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